Insights 2009: Experimental Jetset
Based in Amsterdam and founded in 1997 by Marieke Stolk, Erwin Brinkers, and Danny van den Dungen, Experimental Jetset has been consistently reinterpreting the implications of modernism, often from the perspective of a youth-based counterculture. The studio is perhaps best known to U.S. audiences from their appearance in the documentary Helvetica (2007), and their dogmatic use of that typeface has become a defining aspect of their work and has influenced new generations of graphic designers. Experimental Jetsets iconic print work explores ways in which we are both shaped by and help shape our material environment. Projects for cultural clients include collaborations with the Amsterdam Stedelijk Museum, Purple Institute, Centre Pompidou, Colette, Dutch Post Group, Réunion des Musées Nationaux, Le Cent Quatre, De Theatercompagnie, and 2K/Gingham, which released their iconic John&Paul&Ringo&George T-shirt design. The studios work has been exhibited in galleries across the world, and in 2007 New Yorks Museum of Modern Art acquired a large selection of their projects for inclusion in its permanent collection. Since 2000, members of Experimental Jetset have been teaching at the Gerrit Rietveld Academy in Amsterdam.